Episode 20 - Why Social Isn’t a Strategy: Rethinking Your Marketing Mix with Jennifer Myers
Can You Build a Real Estate Business Without Social Media? (Spoiler: Yes, You Can.)
When I first got into real estate, social media wasn’t even part of the conversation. Fast forward to today, and it feels like you have to be on Instagram, TikTok, Facebook, you name it, just to keep up.
But here’s a truth you don’t hear often enough:
👉 You can build a thriving real estate business without relying on social media.
And not just survive but actually enjoy the process more.
I recently sat down with Jennifer Meyer on her podcast, Confessions of a Top Producing Real Estate Agent, to dig into this topic. What started as a conversation about social media quickly turned into a much deeper discussion about marketing, strategy, and what it really takes to attract clients in today’s market.
Why We’re Questioning the Social Media "Must"
Social media exploded onto the real estate scene with the promise of “free leads” and easy marketing wins. But the truth? For many agents, it’s become a heavy, exhausting treadmill that doesn’t always produce results.
In the episode, we talk about:
Why “showing up” on social media without a clear strategy is often a waste of your time and energy
How real estate is still, at its core, a traditional service-based business built on relationships and referrals
Why treating your business like a trusted advisor (think: your CPA, lawyer, or financial advisor) can have a bigger impact than being an influencer
The myth of "if you build it, they will come" when it comes to likes, views, and viral content
If Not Social Media, Then What?
Marketing your real estate business successfully isn’t about chasing every new platform.
It’s about answering two simple questions:
Who am I trying to reach?
Where are they actually spending their time?
Spoiler: In many cases, it's not endlessly scrolling Instagram Reels.
We also talk about the marketing channels agents overlook, like email marketing, direct outreach, and relationship-driven strategies that can create more stable, long-term growth (without relying on an unpredictable algorithm).
And the best part?
These methods often feel less overwhelming, more authentic, and way more sustainable over time.
Finding Your Own Way
At the end of the day, building your business should feel good.
If you love creating content and connecting on social? Amazing. Use it strategically.
If you dread posting, feel drained, or simply don’t see results? Give yourself permission to do things differently.
There are so many ways to grow, and the most successful agents aren't necessarily the ones with the biggest Instagram followings. They're the ones who know their clients, have a clear strategy, and show up authentically.
If you're feeling stuck, burned out, or just curious about how to realign your business for the better, this conversation is for you.
🎧 Listen to the full episode now!
