Episode 21 - You're Using ChatGPT Wrong: 5 Mistakes Real Estate Agents Are Making (and How to Fix Them)
I’ve gotta confess something.
When I first tried ChatGPT, I didn’t get the hype. It felt...meh. The content sounded like it was written by a corporate intern who’s never sold a house, and definitely never wrangled three kids into a minivan while answering inspection questions.
But here’s the truth I didn’t realize at first: It wasn’t the tool. It was how I was using it.
As real estate agents, we’re constantly being sold the “next best” thing to make our businesses run smoother, faster, easier. And listen, I’m the first one to call B.S. when something doesn’t deliver. But in this case? ChatGPT isn’t the problem, we are. Or at least, the way we’re approaching it.
If you’ve been disappointed by AI or feel like it’s just one more thing to figure out, keep reading. I’m breaking down the five biggest mistakes I see real estate agents making with ChatGPT (and how to actually make it your marketing BFF).
Mistake #1: You’re Treating ChatGPT Like a Vending Machine
You drop in a basic prompt like “write a listing description” or “give me 10 Instagram ideas” and expect brilliance to spit out. But it’s not a vending machine, friend, it’s an assistant. A teammate. And you wouldn’t hire an assistant, give them zero training, and then expect magic, would you?
👉 Want better content? You’ve gotta give better direction.
That means getting specific with your prompts, sharing your brand voice, and giving it context. (If you’re not sure how to do that, I teach this in my course Custom ChatGPT for Real Estate. More on that below.)
Mistake #2: You Haven’t Defined Your Brand Voice
If your content sounds robotic or just like every other agent in your market, it’s not the tool, it’s the lack of personality.
ChatGPT can’t sound like you if it doesn’t know who you are.
So train it. Feed it past content. Give it your tone, your values, your client personas. You’re the brand, ChatGPT is just your ghostwriter.
Mistake #3: You’re Using It Without a Strategy
Here’s a hard truth: ChatGPT isn’t a marketing plan. It’s a tool to implement your strategy, not replace it.
If you’re asking it to write content without knowing who you’re speaking to, what their pain points are, or what messaging will connect…the results will feel flat. AI can amplify your voice, but you have to decide what you’re actually saying.
Mistake #4: You’re Not Using It At All
Yep, this one might sting. Some of you are still writing every caption, every listing description, every email from scratch. You have a free (or $20/month) assistant who never takes a day off. Use it.
Let ChatGPT do the heavy lifting. Write the first draft. Brainstorm the content. Outline the blog. Then you elevate it.
Mistake #5: You’re Thinking Too Small
If you’re only using ChatGPT for social captions, you’re barely scratching the surface.
This tool can help you:
Write listing presentations and buyer guides
Create workflows and systems
Build client follow-up plans
Plan email marketing campaigns
Map out newsletters and blogs
Draft SOPs and onboarding docs
Even plan your weekly meals or RV trips (yep, I said it)
It’s not just your content department. It’s your operations manager, your VA, your life assistant. I use custom GPTs for everything from time blocking my week to planning a grocery list that avoids my kids’ food allergies.
It’s not about replacing creativity, it’s about clearing space for it.
What This Has to Do With The Happy Agent Method
If you know me, you know I teach business through the lens of joy, money, clients, systems, and intentional growth. ChatGPT supports all five.
💛 Joy? You’re less stressed and more supported.
💰 Money? You’re saving hours every week. Time = dollars.
🤝 Clients? You show up more consistently and authentically.
⚙️ Systems? You streamline everything.
🌱 Growth? You’re no longer stuck in the weeds, you’re scaling.
This tool, when used right, can help you build a business that fits your life, not the other way around.
Want to Train Your Own AI Assistant?
I walk you through the exact process in my $47 course, Custom ChatGPT for Real Estate. You’ll create a fully trained, on-brand, totally-you GPT that can help with your marketing, operations, and client experience.
It's easy. It's fun. And it’ll save you hours every single week.
🎯 Don’t miss the full episode. Listen now!
You didn’t get into real estate to spend your life writing listing descriptions at 10pm or missing bedtime because you’re behind on marketing.
AI won’t fix everything but it can help you get your time back, show up better for your people, and grow a business you actually enjoy running.
You don’t need more time. You need a team.
Let AI be part of it.
