How to Choose the Right Real Estate Speaker for Your Next Workshop or CE Event
If you've ever sat through a real estate workshop that felt like a three-hour sales pitch or worse, a snooze-fest, you know just how important it is to pick the right speaker.
Whether you're planning a CE event for your association, brokerage, title company, or mortgage team, your speaker sets the tone. Are they going to spark inspiration, share strategies your agents can actually use, and keep everyone engaged? Or are they going to lose the room by slide five?
In this post, we’ll walk you through how to choose a real estate speaker who’s not only experienced and knowledgeable but also dynamic, relevant, and capable of delivering real-world value your agents will thank you for.
Step 1: Know Your Audience
Before you book anyone, get clear on who you’re serving and what they need. Are they:
Newer agents looking for foundational skills?
Experienced pros hungry for marketing or tech strategies?
Burned-out agents needing motivation and mindset support?
Choose a speaker who understands their pain points and speaks directly to them.
Step 2: Prioritize Real-World Experience
There’s a big difference between a speaker who talks about real estate, and one who’s been in the trenches.
Look for someone who has:
Spent real time in the field
Navigated market ups and downs
Built systems or teams themselves
Served clients in today’s market
The best real estate speakers bring lived experience to the table so their stories, scripts, and strategies resonate.
Step 3: Make Sure It’s CE-Friendly (or Adaptable)
If you’re planning a CE event, you need a speaker who understands the difference between coaching content and consumer-facing education. CE courses should:
Improve agent skillsets
Enhance consumer outcomes
Focus on service, ethics, or professionalism
Make sure your speaker can adapt their content to meet state or association standards and still make it engaging.
Step 4: Review Their Delivery Style
A strong real estate speaker is part educator, part entertainer. Watch video clips, read reviews, and ask yourself:
Do they speak clearly and confidently?
Are they interactive or just lecture-based?
Can they balance humor and depth?
Great speakers don’t just share information, they keep the room awake, thinking, and wanting more.
Want a speaker who brings real talk, real tools, and real transformation to your next event? 👉 Book Lindsay Dreyer of Happy Agent Co. for your next real estate workshop or CE training.
Step 5: Look for Actionable Takeaways
Inspiration is great but practical, usable takeaways are gold.
Your ideal speaker should give attendees something they can implement that day. Think:
Plug-and-play scripts
Time-saving tech tools
Templates or systems
Mindset shifts that actually stick
CE credit is the draw but real change comes from action-packed, applicable content.
Step 6: Ask About Customization
No two audiences are the same, and your speaker should treat your event like it’s not a cookie-cutter experience. Ask:
Can you tailor content to my audience’s goals?
Can we include interactive segments or Q&A?
Can we blend CE credit with a motivational tone?
The more collaborative the process, the more successful the session.
Additional Tips + Mistakes to Avoid
✅ DO:
Ask for a course outline or learning objectives up front
Confirm whether the speaker’s course is pre-approved for CE (or if it can be adapted)
Check their social media to see how they really show up
🚫 DON’T:
Choose a speaker based on name recognition alone
Assume CE = boring, many top speakers know how to make it dynamic
Forget to follow up with a feedback form to measure success
The right real estate speaker can reignite motivation, deliver real-world solutions, and leave your attendees saying, “That was actually worth my time.”
At Happy Agent Co., we don’t believe in fluff, filler, or recycled content. Our founder, Lindsay Dreyer, brings over 20 years of in-the-trenches real estate experience and an approach that blends mindset, systems, and marketing in a way that’s bold, honest, and high-impact.
Ready to bring Lindsay to your next CE event or real estate training? 👉 Submit a speaking request or check out Happy Agent’s workshop!
