Episode 2 - Life First Business Planning for Real Estate Agents
Introduction:
Burnout isn’t a badge of honor — it’s a sign that something needs to change. As real estate agents, we often let our businesses dictate our lives, but it doesn’t have to be that way. Imagine a business that fuels your dream life, not the other way around. This guide will walk you through crafting a life-first business plan for 2025 that prioritizes what matters most: your happiness and balance.
Step 1: Reflect on 2024
Reflection is the foundation of effective planning. Ask yourself:
What were your top three business accomplishments this year?
Who was your favorite client, and why?
How well did you manage your time, health, and relationships?
Step 2: Set Life Goals First
Your business should support your life. Outline personal goals for 2025, including:
Hobbies or travel plans
Family and relationship priorities
Health and personal development goals
Pro Tip: Be specific and tie your goals to what truly excites you.
Step 3: Align Your Financial Goals
Calculate what you need to earn by determining your life budget. Add 20% (or whatever your CPA/tax advisor recommends) for taxes, then divide by your average commission to find the number of transactions needed. Adjust if needed to create a realistic and motivating target.
Step 4: Build Your Lead Generation Plan
Pick 3–4 lead generation pillars that play to your strengths. Examples include:
Hosting open houses
Nurturing your sphere through events or email campaigns
Leveraging social media or online leads
For each pillar, list the specific activities required to make it successful.
Step 5: Stay Accountable
Use tools, systems, and people to stay on track. This includes:
Monthly reviews and quarterly revisions of your plan
Hiring support like virtual assistants or transaction coordinators
Tracking leads, consultations, agreements, and closed deals
Conclusion:
A life-first business plan isn’t just about setting goals; it’s about creating a sustainable system that keeps you inspired and balanced. Take time this season to reflect, dream, and plan for a 2025 that’s both profitable and fulfilling.
