Why “More Leads” Wasn’t the Answer—And What I Focus on Now
A few years ago, I was generating more leads than ever.
My calendar was full. My phone never stopped buzzing. The kind of “success” that’s supposed to feel like you’ve made it? I had it.
But here’s the truth no one tells you:
You can have all the leads in the world and still feel like your business is running you into the ground.
I started Happy Agent Co. because I knew other agents were feeling the same way I had, drowning in lead gen strategies that promised results but delivered exhaustion. This is the story of how I stopped chasing more and started focusing on better.
Where It All Began: My Business Was “Successful”…But I Wasn’t
At the time, I was a top-producing agent. I had built a team. I had the systems, the branding, the marketing funnels.
And leads? I had those by the bucketful. From Zillow. From Facebook ads. From random online registrations at 2 AM.
But the more leads I collected, the more chaotic it felt. I was spread too thin. I was juggling cold leads who didn’t know me, didn’t trust me, and didn’t respect my time.
I wasn’t building relationships, I was chasing transactions.
The Milestone I Was Chasing
I was determined to hit 100 deals a year. It sounded like the holy grail.
Until I got close.
And then I realized something painful:
If this is what 100 deals feels like…I don’t want it.
I didn’t want a life where my business was built on volume and velocity. I wanted one built on values.
The Turning Point: Burned Out and Ready to Walk Away
I remember sitting at my kitchen table one night, laptop open, kids in bed, emails piling up, and thinking:
“This isn’t what I signed up for.”
I was tired of hustling for leads and living for closings. I was tired of saying “yes” to every opportunity out of fear that it might dry up.
That night, I made a decision that changed everything:
I was done chasing cold leads.
What I Did Instead
I hit pause.
And I asked a different question:
What if the goal isn’t more leads, but aligned ones?
I started focusing on:
My referral network and repeat clients
Building trust through real, helpful content
Creating systems that nurtured leads before they ghosted
Showing up on social media in a way that felt human, not salesy
Saying no to strategies that didn’t serve my life
I stopped pouring time into people who weren’t a fit, and started building a business that worked with me, not against me.
💬 Tired of chasing the wrong leads? Book a personalized coaching session with Lindsay to uncover what’s working, what’s draining you, and where your real opportunities lie.
The Big Decision: Build a Business Around Joy
That’s when Happy Agent Co. was born.
I realized that real estate lead generation isn’t the problem, alignment is.
Most agents are running someone else’s playbook, trying to “keep up” with people who aren’t even building the kind of life they want.
So I created The Happy Agent Method, a framework built on:
Starting with joy
Maximizing your money
Attracting more clients (the right ones)
Streamlining your systems
Growing with intention
I stopped chasing numbers. I started designing my business like my life depended on it. Because it did.
The Results
Now?
I work with dream clients who refer me again and again.
I don’t spend a dime on cold leads.
I have space in my schedule, energy in my life, and a business I love.
And more importantly:
I get to help other agents do the same.
What I Focus on Now
If you're stuck in the belief that more leads = more success, I see you. I was you.
But the truth is: You don’t need more. You need what actually fits.
Real estate lead generation should feel clear, connected, and intentional. Not overwhelming.
At Happy Agent Co., we’re flipping the industry script, and I’d love to help you rewrite yours.
💬 Ready to build a lead gen strategy that truly fits your life? Book a 1-on-1 coaching session with Lindsay and start attracting clients without the hustle.
