Episode 28 - Summer Break Doesn't Mean Business Break: Your Survival Guide
Let’s talk about something that hits hard this time of year, especially if you're a parent, a caregiver, or just someone whose calendar now revolves around pool days, camp drop-offs, and snack requests every 15 minutes:
Summer break.
And more specifically…
That dreaded feeling that when school is out, your business takes a break too.
I used to believe it. I used to brace myself every June for the inevitable slowdown, the “I’ll circle back in September” texts, the long gaps between clients and closings.
But not anymore. Because I’ve learned something that changed everything:
Summer break doesn’t have to mean a business break.
Why Summer Feels So Off (And It’s Not Just the Kids)
If your business always loses momentum this time of year, you're not making it up. Your routine shifts. Your schedule gets pulled in a million directions. And let’s be honest, your motivation might take a little vacation too.
But here’s what I want you to hear loud and clear:
It’s not just the logistics of summer that make your business feel off.
It’s the fact that you’re trying to run your spring schedule in your summer reality.
You’re still expecting to put in the same hours, work with the same focus, and produce the same results, while also managing summer fun, family responsibilities, and the 47 extra things now competing for your attention.
You’re not a robot. You’re a human.
And your business should be built to support your real life, not just your ideal one.
How to Design a Summer Strategy That Actually Works
So let’s reframe. Instead of fighting the season, what if you worked with it?
Here’s what that could look like:
1. Define Your Summer Non-Negotiables
Ask yourself: What’s essential? What can I let go of?
This one question can create massive clarity. Maybe you pause a project. Maybe you say no to networking events that drain you. Maybe you decide your mornings are sacred work time, and your afternoons are for family.
Whatever it is, own it. Let this season look different.
2. Time Block Based on Energy, Not Just Time
If mornings are when you’re clearest and calmest, protect them. Maybe you work 7–10 AM and then unplug until nap time. Or maybe your “power hours” are in the evening.
This isn’t about working more. It’s about working smart, with intention, not guilt.
3. Set a Bare Minimum List (I Call It BAM)
What three things actually move the needle in your business?
Hint: It’s usually
Following up
Marketing and visibility
Taking care of your clients
If all you do this summer is stay consistent in those three areas, you’re in a great place come fall.
4. Batch Your Work
Batching = more focus, less task-switching.
Write all your follow-up emails in one sitting. Schedule your next month of social content. Stuff all your handwritten notes for clients while the kids are at camp.
This helps you make progress without constantly starting from scratch.
5. Set Boundaries That Stick
Boundaries = freedom.
Set your summer hours. Communicate them clearly. Use autoresponders and text templates to protect your time.
You’re not being “difficult.” You’re being sustainable.
Let Summer Fuel Your Marketing
You don’t need to post every day. But summer is the perfect time for personal, relationship-driven marketing.
Think:
A story from the splash pad that connects to homeownership
A quick video about helping a family move to a neighborhood with a great swim team
A casual check-in text while you’re sitting in the carpool line
Your life is your content. Your conversations are your lead generation.
Keep it real, keep it light, and keep showing up.
Let the Kids Help (Yes, Really)
Your kids don’t have to be an obstacle, they can be part of the plan.
Maybe they stamp envelopes, take listing photos, or help you brainstorm video ideas. Maybe they pull an activity from a “quiet time jar” while you make a quick client call.
You're not hiding your business from them, you’re modeling what's possible.
Final Word: You’re Still the CEO (Even from the Pool Chair)
Whether you're taking calls from the front seat of your car, sending follow-ups while your kids cannonball into the deep end, or running on iced coffee and sunscreen fumes, you’re still the CEO.
You still get to define what success looks like.
And if your version of success this summer includes more rest, more boundaries, or more days where you're offline by noon? That’s not a step back.
That’s winning, on your terms.
So no, you don’t need to “wait until September” to feel on top of your business.
You just need a new plan. One that honors your life, your energy, and your values.
You’re not falling behind. You’re doing better than you think.
And you’ve got this. Even in flip-flops.
🎧 Want the full summer strategy? 👉 Listen to the full episode now and create a summer rhythm that actually works for you.
